Campaign Intelligence Layer

The operating system for hyperlocal marketing.

CYNQ turns a campaign brief into a complete on-ground hyperlocal marketing communication plan. It stays with you through execution, measurement and the next campaign.

See how it works
Campaign · Paav Bhaji Masala - Mumbai

Objective, KPIs & audience

Reading objective0%

Objective

Drive trial of the new masala range among urban home cooks in Mumbai ahead of the festive season.

Sampling reach1.2MProduct trials45KBudget₹38L

Audience

Home cooks 25–45Young familiesOnline grocery buyersMumbai metro

Concepts

Masala Mornings

Mass reach

Sampling counters at kirana entrances during the 8am kitchen rush, with a recipe card handout.

Why CYNQ recommends this
Budget fitCity coverage
Expected impact
Reach1.2M
Engagement34%
Brand recall61%
Budget₹34.2L
Timeline21 days

The Sunday Recipe Club

Community

Weekend cook-alongs in society clubhouses, hosted by local food creators.

Why CYNQ recommends this
Audience fitRepeat contact
Expected impact
Reach420K
Engagement52%
Brand recall74%
Budget₹21.6L
Timeline12 days

Chef's Table Pop-up

Premium

Chef-led tasting counters in modern trade aisles on weekend evenings.

Why CYNQ recommends this
Premium salienceDuration fit
Expected impact
Reach180K
Engagement61%
Brand recall80%
Budget₹12.9L
Timeline8 days

Built for marketing leaders

FMCGTelecomFintechD2CTravelWealth ManagementLuxury & Premium LifestyleFMCGTelecomFintechD2CTravelWealth ManagementLuxury & Premium LifestyleFMCGTelecomFintechD2CTravelWealth ManagementLuxury & Premium LifestyleFMCGTelecomFintechD2CTravelWealth ManagementLuxury & Premium Lifestyle
EnergyGaming & EsportsEdTechPharmaceuticalInsuranceAutomobileEnergyGaming & EsportsEdTechPharmaceuticalInsuranceAutomobileEnergyGaming & EsportsEdTechPharmaceuticalInsuranceAutomobileEnergyGaming & EsportsEdTechPharmaceuticalInsuranceAutomobile
The problem

Hyperlocal marketing has never had real software.

Every offline campaign in India runs the same way: brand manager writes a brief, agency cycles through promoter lists and venue spreadsheets, the campaign happens, a deck arrives weeks later. Nothing compounds. Nothing predicts.

The category moves trillions of rupees a year and still runs on Excel.

One platform. Six things hyperlocal marketing has never had.

CYNQ replaces the agency–spreadsheet–WhatsApp loop with a single planning and execution surface for on-ground marketing campaigns.

Campaign Planning

Intelligent campaign creation from brief to concepts to detailed execution plan generated in minutes.

Real-Time Monitoring

Live campaign performance tracking with geo-tagged updates, instant insights and actionable data.

Quality Assurance

Time stamped proof of performance quality checks, AI based fraud detection and compliance monitoring.

Coming soon

Sentiment Intelligence

Understand consumers emotions about your product / service and design marketing plans from these engagement insights.

Coming soon

Promoter Sync

On-board, assess, train, deploy and live track promoter activities on your on-ground marketing campaign.

Coming soon

Channel Network

Access to 25,000+ physical locations and venues with a reach of millions of consumers.

Plan

Turn a brief into a complete campaign plan in minutes.

Paste your brief, upload a deck or answer a few questions. CYNQ generates the objective, audience cut, geo strategy, location & manpower suggestions, risks & reward assessment and a complete execution road map, with a confidence indicator on every recommendation.

Edit any section inline. Generate your campaign plan. Export as PDF, shareable link or CSV.

See the planner
Generated planReading brief0%
PDF
festive-masala-brief.pdf
1.4 MB · uploaded
Reading brief0%
Extracting objective, audience & budget…
3 concepts generated
MM
Masala Mornings
Kirana-entrance sampling in the 8am kitchen rush.
61%
recall
Mass reach
SR
The Sunday Recipe Club
Society cook-alongs hosted by local food creators.
74%
recall
Community
CT
Chef's Table Pop-up
Chef-led tasting counters in modern-trade aisles.
80%
recall
Premium
Execution planSunday Recipe Club
Workforce & channels
0 promoters · 0 channels
Duration & budget
0 days · ₹21.6L
Where to run
BandraPowaiAndheri W
Recommended activities
Society cook-alongsCreator hostsWeekend demos
Timeline3 weekend waves
Week 1
Week 2
Week 3
Marketplace

verified promoters

AV

Aisha Verma

SamplingRetail

Mumbai · PR-1042

RM

Rohan Mehta

DemoLead gen

Bengaluru · PR-2210

SI

Sana Iqbal

EventsSales

Delhi · PR-1867

Discover

A supply graph for India's physical marketing fabric.

Suggestion of promoter profiling across language, verticals and skill profiles. Physical channels across campuses, retail, tech-parks, gyms, salons, offices, etc. Search in natural language, "sampling campaign with working professionals in offices for FMCG personal care product" and CYNQ does the rest.

Featured listings are hand-curated by the CYNQ team. Full access on request.

Execute

From plan to field, with full visibility.

Once a plan goes live, CYNQ moves with it. Geo-fenced promoter check-ins, photo proof-of-performance, real-time campaign status, in-product messaging with promoters, channels, integrated payments and contracts.

Live monitoring

Geo-fenced check-ins, real-time status, missed-shift alerts.

Proof-of-performance

Photo uploads from the field, validated against the plan.

Payments & contracts

Built-in validated reports for payouts to promoters and channels.

Coming next

Measure

Campaigns that teach the system.

Performance, sentiment and fraud signals flow back from every campaign. CYNQ learns what worked where, with whom, in what context and uses that to make the next plan sharper. Predictability compounds.

Real-time visibilitySentiment intelligenceFraud detection
Campaign intelligenceLive
Trial lift over time
Sentiment by zone
Fraud detection
PRM-4821Check-in verified · Powai
PRM-6610Geo-fence match · Thane
PRM-2744Flagged · location mismatch

For the teams that run hyperlocal marketing.

Brand managers

Plan campaigns end-to-end, share with leadership, hand over to agencies without losing the system of record.

Agencies

Run more activations with fewer ops handoffs. CYNQ becomes the shared workspace across the brand and the agency.

Marketing operations

Pre-vetted supply, structured plans, audit trails and analytics replacing inboxes and spreadsheets.

Hyperlocal marketing is about to look different.

The next generation of on-ground hyperlocal marketing will be planned, executed, tracked and measured on unified infrastructure. Is your brand ready for CYNQ?

Request access.

CYNQ is sales-led at launch. Tell us about your team and the campaigns you run and we'll set up a working session.

Sign In